Welcome

Organic Way (Oway) is the world’s first professional organic hair color, care and styling line with biodynamic, organic and fair trade ingredients.  Our green chemists hand select the highest quality formulations to achieve professional results without the use of common salon toxins.   Oway’s organic salon products take root on their family’s biodynamic farms in Bologna, Italy – where Italian quality meets nature.

Oway insiders call it OrtOfficina

Original & Mineral's non-toxic hair styling and care products are salon tried and tested to deliver high performance hair styles without the chemical overload.  

We challenge the artificial norms of professional hair care with formulations that are both effective and gentle. Removing harsh chemicals wherever possible while including natural extracts and active minerals that deliver real benefits. All products are free from parabens, phthalates, MIT, sulfates and animal-testing.

OWay Skincare - a range of effective, ethical beauty products, with the NATRUE seal of approval.  Clean, healthy, natural beauty. Made with extremely high standard ingredients. Beauty made, especially, with kindness and transparency.

Organic Way Beauty products consist of a minimum of 98,8% of active ingredients, oils, extracts, essential oils, emollients derived from natural, organic, biodynamic and ethical origin. OWay Beauty offers the maximum possible guarantee: the NATRUE certification seal.